LIZ VAN VOORHIS, FOUNDER + CEO

LIZ VAN VOORHIS, founded FIT COLLECTIVE, as an answer to a personal calling and mission to make this world healthier.

Prior to establishing FIT COLLECTIVE, Liz spent 20+ years developing experiences both in-house and at agencies working with global brands such as Gap, Unilever, P&G, (RED), Intel, Reebok, Equinox, Women’s Health Magazine, FEED Foundation, Famous Footwear and Sephora.

What started as aerobics classes in a church basement with her mom as a child, developed into a love of fitness. She began teaching fitness classes in college and it grew into a two decade side hustle. 25+ years as a type 1 diabetic, health has always been her first priority, but after overcoming 6 major health hardships in 6 years and her mother’s terminal diagnosis of a brain tumor, she realized her purpose on this planet is to spread lessons of health and fitness to as many people as she can reach.

Forming FIT COLLECTIVE allows her to harness the exponential power of brands that care about making this world, and the people living in it, fitter, healthier and happier.